On September 14, 2023, Google released a new Helpful Content Update. This update is designed to reward websites that produce helpful content for people, and to demote websites that produce content that is primarily for search engines.
This is the first helpful content system update since December 2022, and it is a significant one. Google has said that this update will help it to “understand content created from a personal or expert point of view.” This means that Google is looking for content that is written by people who have the knowledge and experience to write about the topic, and who are writing for the benefit of the reader, rather than for the benefit of search engines.
What does this mean for website owners and content creators?
If you want your website to rank well in Google search results, you need to focus on creating helpful content for people. This means writing content that is informative, engaging, and relevant to your target audience. You should also avoid using jargon or technical language that your audience may not understand.
Here are some tips for creating helpful content for people:
- Focus on your target audience. Create content that is informative, engaging, and relevant to your target audience.
- Write about topics that you are knowledgeable and passionate about: This will help you write informative and engaging content.
- Use engage elements: Use images, videos, and other multimedia elements to make your content more visually appealing and engaging.
- Be original and authentic. Don’t just copy content from other websites. Write your own unique perspective on the topic.
- Proofread your content carefully before publishing it. Make sure that it is free of errors and easy to read.
What should you do if your website has been negatively impacted by the Helpful Content Update?
If you have noticed a decrease in traffic to your website after the Helpful Content Update, you should self-assess your content and fix or remove any that seems unhelpful. You can use the questions on Google’s help page on how to create helpful, reliable people-first content to help you with this.
Here are some specific things you can look for:
- Content that is written primarily for search engines. This includes content that is stuffed with keywords, or content that is written in a way that is not natural or easy to read.
- Content that is not informative or engaging. This includes content that is thin or repetitive, or content that is poorly written.
- Content that is not relevant to your target audience. This includes content that is off-topic, or content that is too technical or advanced for your audience.
If you find any unhelpful content on your website, you should fix or remove it as soon as possible. It may take some time for your website to recover from the Helpful Content Update, but if you focus on creating helpful content for people, you will eventually see results.
Conclusion
The Google Helpful Content Update is a significant change to the way that Google ranks websites in search results. If you want your website to rank well, you need to focus on creating helpful content for people. This means writing content that is informative, engaging, and relevant to your target audience. You should also avoid using jargon or technical language that your audience may not understand.
If your website has been negatively impacted by the Helpful Content Update, you should self-assess your content and fix or remove any that seems unhelpful. You can use the questions on Google’s help page on how to create helpful, reliable people-first content to help you with this.
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