What is Digital Marketing?

Promotion of products/services using online channels and technologies.

Types of Digital Marketing:

1. Search Engine Optimization (SEO) 2. Social Media Marketing 3. Content Marketing 4. Email Marketing 5. Pay-Per-Click Advertising (PPC)

Benefits of digital marketing:

1. Increased Reach 2. Cost-Effective 3. Targeted Marketing 4. Measurable Results 5. Improved Conversion